In 2025, CLAWS led the first sale of Certified Wildlife Friendly Beef in Africa. Our partners Wilderness have pledged to purchase beef at a premium price for farmers manage their cattle with Herding-4-Health practices and pledge not to kill lions. Wildlife Friendly Enterprise Network, as the certification entity, has assisted with compliance. By creating this Conservation Economy, subsistence farmers receive direct benefits from protecting cattle from lions and lions from retaliatory killing.